wtf

June 1, 2009 § 7 Comments

Updated- thank you Jill :)  {still hate this movie but it’s better than nothing}

A note posted on Facebook from “boycott Orphan movie” group:

First off, thank you for adding your name to the “Orphan” protest Group on
Facebook. The membership has reached almost 1,000 in the course of just a few
short days, which goes to show how very important this issue is to many.

I wanted to share with you that I just got off the phone with Scott Rowe, Sr.
Vice President of Corporate Communication at Warner Bros. You will be happy to
know that they have changed their marketing materials and have removed the
offending statement “It must be hard to love an adopted child as much as your
own” has been removed from all future trailers.

A few items of note:

• The current trailer (with the offending statement) will still be used during
the previews of the horror film “Drag Me to Hell”, which opens this week-end.
Unfortunately, on such short notice, there was nothing that can be done about
this.

• The next movie that the trailer will be shown at is “The Hangover”, which
comes out June 15th. By this time, the current trailer will be replaced with
the new trailer (sans statement).

• They will swap out the trailers for all television advertising. They have
not yet begun advertising for this film yet, so there should be no worries of
children seeing it.

• The current trailer is still on the Web site, but they are working to
rectify that immediately and Scott has spoken with the Warner Bros. Web team
about this again this afternoon.

• Because the film is Rated-R, it will only be shown as a trailer for other
Rated-R films. The trailer will also only be shown on television after 10 p.m.
(i.e. not during times when young children would be expected to watch).

As I am sure many of you have assumed, there is a hook to the film that
ultimately removes the child/orphan stigma, which is neither here nor there as
it relates to current public positioning of the film — and that issue is no
more.

The producers and distributor took your concerns to heart and have made the
changes in the public-facing marketing materials that we had hoped.

I would like to add that Scott mentioned that Warner Bros. employees get death
threats for things as trivial as changing the release date of the new Harry
Potter film. “Yet, the adoption community, who are protecting their children
and who have every right to be angry, has been nothing but respectful.” he
said.

Kuddos to all of you! Please do pass this information along so that others can
know that their voice was heard.

Please read below:

There is a horror film being released on July 24, called Orphan, about a family who adopts an older girl who “is not what she appears to be.” The film is currently being promoted, and the trailer is available at http://orphan-movie.warnerbros.com . The adoption message is extremely negative, and plays into the stereotypes of adopted children, particularly older children, as damaged.

Though we have not been able to preview the entire movie, the trailer leads us to believe the movie will send a horrific message about adoption. The adoption community is protesting the release of the film. We urge you to contact the makers of the film, as well as your local movie theater chains, with your concerns. Feel free to copy or adapt the sample letter below.

To whom it may concern:

I want to express my outrage about the release of the movie Orphan. The film plays into the stereotype of adopted children as damaged and dangerous. It sends a terrible message to families pursuing adoption of older children, who are especially in need of loving homes. As an adoptive parent, I am horrified by the line in the trailer that “it must be hard to love an adopted child as much as your own.” Adoption has often been misrepresented in the media, but the previews for this film are unbelievably offensive. I urge you to change the promotional materials, and to consider holding the release of the film altogether.

Contact information:

Warner Bros.
4000 Warner Blvd.
Burbank, CA 91522
818-954-6000

Silver Pictures
4000 Warner Blvd. 90
Burbank, CA 91522-0001
818-954-4490

Time Warner Inc.
One Time Warner Center
New York, NY 10019-8016
212-484-8000

Thank you for your support.
The editors of Adoptive Families

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Tagged:

§ 7 Responses to wtf

  • hiking mama says:

    Ugh, I know. Awhile ago I joined a group boycotting this movie (to try and change the title and the message). It’s sad and frustrating. Thanks for posting info for everyone.

  • Carissa says:

    My understanding from someone who has seen most of the movie is that it is that bad…we have been working to boycott it as well as get it taken out of the previews before Harry Potter…thanks for helping to spread the word!

  • Dawn says:

    I have heard that some changes have already been made by Warner Bros in how they are marketing it. Progress has been made, from what I hear. They are listening to the Adoptive Community.

  • stollmyheart says:

    oh, this makes me sick…i saw the trailer a few days ago…i’m glad to see there are people we can write to about it. grrrr.

  • Kelli K says:

    I did see the trailer- it’s awful. Makes me sick.

  • vietkaz says:

    How horribly sicking that was. I makes me physically ill to know that is going out to the public as it is. I will be writing many many letters and posting this on all my adoptions loops as well.

  • vietkaz says:

    I found this on Facebook- Still makes me ill.
    A note posted on Facebook from “boycott Orphan movie” group:

    First off, thank you for adding your name to the “Orphan” protest Group on
    Facebook. The membership has reached almost 1,000 in the course of just a few
    short days, which goes to show how very important this issue is to many.

    I wanted to share with you that I just got off the phone with Scott Rowe, Sr.
    Vice President of Corporate Communication at Warner Bros. You will be happy to
    know that they have changed their marketing materials and have removed the
    offending statement “It must be hard to love an adopted child as much as your
    own” has been removed from all future trailers.

    A few items of note:

    • The current trailer (with the offending statement) will still be used during
    the previews of the horror film “Drag Me to Hell”, which opens this week-end.
    Unfortunately, on such short notice, there was nothing that can be done about
    this.

    • The next movie that the trailer will be shown at is “The Hangover”, which
    comes out June 15th. By this time, the current trailer will be replaced with
    the new trailer (sans statement).

    • They will swap out the trailers for all television advertising. They have
    not yet begun advertising for this film yet, so there should be no worries of
    children seeing it.

    • The current trailer is still on the Web site, but they are working to
    rectify that immediately and Scott has spoken with the Warner Bros. Web team
    about this again this afternoon.

    • Because the film is Rated-R, it will only be shown as a trailer for other
    Rated-R films. The trailer will also only be shown on television after 10 p.m.
    (i.e. not during times when young children would be expected to watch).

    As I am sure many of you have assumed, there is a hook to the film that
    ultimately removes the child/orphan stigma, which is neither here nor there as
    it relates to current public positioning of the film — and that issue is no
    more.

    The producers and distributor took your concerns to heart and have made the
    changes in the public-facing marketing materials that we had hoped.

    I would like to add that Scott mentioned that Warner Bros. employees get death
    threats for things as trivial as changing the release date of the new Harry
    Potter film. “Yet, the adoption community, who are protecting their children
    and who have every right to be angry, has been nothing but respectful.” he
    said.

    Kuddos to all of you! Please do pass this information along so that others can
    know that their voice was heard.

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